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When marketing on Twitter,brands should
Halo Effects
A cognitive bias where one's impression of something or someone influences their feelings or thoughts about their character or properties.
Perceptions
The process of organizing and interpreting sensory information to represent and understand the environment.
Thoughts
Thoughts are mental cognitions—ideas, opinions, and beliefs about oneself, others, or the surrounding world.
Reframing
The process of changing the context or perspective on a situation or problem to find a new and often more positive interpretation.
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