Why Are Review Sites Not Considered an Important Tool for Social

question 9

Multiple Choice

Why are review sites not considered an important tool for social media marketers?

• A) They don't have that much influence on a consumer's purchase decision.
• B) Marketers can't really use review sites as a social channel without risking negative consequences.
• C) They are too numerous and scattered to monitor.
• D) They are not reliable.
• E) Most review sites are too specific to be relevant.

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Definitions:

Mercantilism

A trade theory which suggests that trade generates wealth for a country with a trade surplus, with emphasis on colonization and military conquest.

Interventionist Trade Theory

A theory suggesting that government intervention in international trade through policies and regulations is necessary to correct market failures and protect domestic industries.

Trade Surplus

Occurs when a country's exports exceed its imports, indicating a positive balance of trade.

Neo-Mercantilism

A trade theory which suggests that trade generates wealth for a country with a trade surplus, with emphasis on rapid economic development.