A Benchmark or Baseline Measurement Is Important Because

question 11

Multiple Choice

A benchmark or baseline measurement is important because

• A) It helps a brand select KPIs
• B) It acts as a starting point and standard to compare progress of strategies
• C) It is part of calculation of Net Promoter Score
• D) It is the basis for measuring ROI
• E) It is an important part of social media monitoring

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Definitions:

Ledger

A comprehensive collection of a company's financial accounts where journal entries are summarized and recorded.

Increase Side

Refers to the column in accounting or financial records where increases in the value of an account are recorded.

Nature of Account

This describes the fundamental characteristics and purpose of an account in accounting, such as whether it's an asset, liability, revenue, expense, or equity account.

Journalize

The act of recording financial transactions in a company's journal, a step in the accounting process.