What Did the Early Adopters of Social Media Monitoring Use

question 3

Multiple Choice

What did the early adopters of social media monitoring use it for?

• A) To keep track of a brand's reputation online
• B) To evaluate qualitative KPIs
• C) To measure the effectiveness of social media programs
• D) To monitor it for negative comments about a brand
• E) To measure the ROI of social media

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Definitions:

Blue Jacket

Originally, a term used to refer to a sailor in the navy, recognized by their distinctive blue uniforms.

Stimulus Generalization

The tendency to respond to stimuli that are similar to the original conditioned stimulus.

Original Conditioned Stimulus

A stimulus that naturally triggers a response before any conditioning process begins.

Higher-order Conditioning

A process in classical conditioning by which a stimulus that is associated with a conditioned stimulus also becomes a conditioned stimulus itself.