What Is One of the Biggest Challenges Marketers Face When

question 13

Multiple Choice

What is one of the biggest challenges marketers face when developing a tracking plan?

• A) Selecting target-rich platforms
• B) Identifying relevant keywords that will retrieve useful data
• C) Choosing focus areas.
• D) Knowing when and how to widen or restrict the search
• E) Knowing when to adjust the search

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Definitions:

Majority Opinion

The viewpoint or decision held or made by the greater number of participants in a given group.

Group Pressure

The social influence that groups exert on their members, often encouraging conformity to group norms and values.

Asch

Refers to Solomon Asch, known for his research on conformity and social pressure.

Milgram

Refers to Stanley Milgram, a psychologist best known for his controversial experiments on obedience to authority figures conducted in the 1960s.