What Is Social Media Measurement

question 7

Multiple Choice

What is social media measurement?

• A) Qualitative and quantitative data found online
• B) The analytics provided by Facebook and YouTube
• C) The act of monitoring social media programs
• D) Those KPIs used by a brand to evaluate its social media strategy
• E) The measurement of the volume of content and sentiment of a brand on the social web.

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Definitions:

Confirmation Bias

A cognitive bias that influences individuals to favor information or interpretations that confirm their preexisting beliefs or hypotheses.

Preconceptions

Preformed opinions or beliefs, often without basis in fact or experience, that influence one's perception.

Availability Heuristic

A mental shortcut that relies on immediate examples that come to mind when evaluating a specific topic, concept, method, or decision.

Overconfidence

A cognitive bias where an individual's subjective confidence in their own abilities is greater than their objective accuracy.