A Benchmark or Baseline Measurement Is Important Because

question 11

Multiple Choice

A benchmark or baseline measurement is important because

• A) It helps a brand select KPIs
• B) It acts as a starting point and standard to compare progress of strategies
• C) It is part of calculation of Net Promoter Score
• D) It is the basis for measuring ROI
• E) It is an important part of social media monitoring

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Definitions:

Unlimited Liability

A business obligation where owners are personally responsible for all of a company's debts.

Corporate Form

The legal structure of a business recognized as a separate entity from its owners, providing limited liability.

Owners

Individuals or entities that legally possess property, businesses, or assets.

Sole Proprietorship

An organizational model in which a sole proprietor is in charge of the entire business, including its assets and debts.