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Why is brand health an important part of the listening phase?
Sharpe Measure
A metric used to assess the risk-adjusted return of an investment, comparing its excess returns to the volatility experienced.
Residual Standard Deviation
A statistical measure of the amount of variance in investment returns not explained by the beta in the Capital Asset Pricing Model (CAPM).
Geometric Average Return
Is the average rate of return of a set of values calculated using the products of the terms.
Arithmetic Return
The simple average of periodic returns of an investment over a specified time frame.
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