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Evidence is generally considered appropriate when
Idea Generation
The process of creating, developing, and communicating new concepts or solutions that have potential value.
Marketing Strategy
A long-term plan designed by a business to achieve specific marketing-related goals and objectives through a thorough understanding of the market and customers.
Product Concepts
Theories and practices concerning how products are conceived, designed, produced, and marketed to meet consumer needs and expectations.
Design Thinking
A methodology used for solving complex problems and finding desirable solutions for clients. It draws upon logic, imagination, intuition, and systemic reasoning, to explore possibilities of what could be and to create desired outcomes that benefit the end user.
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