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According to Hooker (2002), the Three Processes That Act in Tandem

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According to Hooker (2002) , the three processes that act in tandem with the three structural components of McAdams personality levels are


Definitions:

Gatekeeper

A gatekeeper in a communication context refers to a person or entity that controls access to information or resources, often acting as a filter of that information.

Secondary Audience

An indirect target group of a message, which was not the primary focus but may also benefit from or be affected by the content.

Primary Audience

The main group or segment of individuals targeted or most likely to be influenced by a communication or marketing effort.

Channel Overload

A situation where the amount of information being sent exceeds the communication channel's capacity, leading to congestion and comprehension difficulties.

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