Research on Costa and McCrae's Model of Personality Traits Shows

question 106

Multiple Choice

Research on Costa and McCrae's model of personality traits shows

• A) little evidence of stability.
• B) stability for only a few years.
• C) no support for trait theories.
• D) strong support for long-term stability.

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Definitions:

Psychographic Categories

Classification of consumers based on their lifestyles, interests, attitudes, and values to understand their purchasing behavior.

Consumer Consumption

The process by which consumers use and dispose of products and services, encompassing the behaviors and patterns of use.

Market Segmentation

Market segmentation is the process of dividing a broader market into smaller, homogeneous groups of consumers with similar wants, needs, or demographic profiles, to tailor marketing strategies more effectively.

Differentiated Marketing

A marketing strategy where a company targets multiple market segments, tailoring specific messages for each.