If Older Adults Are Primed with Negative Aging Stereotypes, and Their

question 19

Multiple Choice

If older adults are primed with negative aging stereotypes, and their subsequent performance on memory tests is worse than older adults who were primed with positive aging stereotypes, then we can conclude that older persons are vulnerable to

• A) bias in memory testing.
• B) stereotype threat.
• C) activation of implicit beliefs.
• D) learned helplessness.

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Definitions:

Mass Media Advertising

The process of conveying promotional messages to large, widespread audiences through mediums like television, radio, newspapers, and the internet.

Sales Promotions

Short-term incentives aimed at encouraging the purchase or sale of a product or service, such as coupons, discounts, and contests.

Publicity

The act of publicizing or promoting something or someone through the media, without direct payment, to generate positive news coverage.

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An approach to integrated marketing communications that emphasizes two-way interaction and feedback from stakeholders.