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The social baseline theory suggests that humans maintain a firm number of friendships across life.
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A stance or movement that criticizes large corporations and their brand dominance, emphasizing a shift away from brand-centric culture.
Naomi Klein
is an author and social activist known for her critical views on globalization and corporate practices.
Authenticity as Consistency
The alignment between what a brand promises and what it actually delivers, contributing to its perceived genuineness.
Fan Backlash
A negative reaction or response from fans, typically due to a perceived disrespect or disappointment with changes to a beloved product, brand, or franchise.
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