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In order to gauge user interest and opinion, Twitter uses a "like" system while Google+ uses a star-rating system.
Customer Database
A collection of information about customers, including contact details and purchase history, used by businesses for marketing and service improvement.
Demographics
Statistical data relating to the population and the particular groups within it, used especially to identify consumer markets.
Transactions
Financial exchanges or transfers of goods, services, or information between two or more parties.
Traffic Generation
The outcome of a direct marketing offer designed to motivate people to visit a business.
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