MMS Allows You to Send Text Messages of 160 Characters

question 64

True/False

MMS allows you to send text messages of 160 characters to any other cell phone user, while the more versatile SMS allows you to attach a variety of media such as photos and short videos.

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Definitions:

Geert Hofstede

A Dutch social psychologist known for his research on cross-cultural groups and organizations, particularly for developing cultural dimensions theory.

Cultural Dimensions

Theoretical frameworks that describe the effects of a society's culture on the values of its members, and how these values relate to behavior, using a structure derived from factor analysis.

Global Marketers

Businesses or individuals that develop and apply marketing strategies on a worldwide scale, adjusting for cultural and regional differences.

Global Communication Strategy

A plan for managing and deploying communications across international borders, taking cultural and linguistic differences into account.