Suppose That You Are Trying to Decide Whether to Take

question 6

Multiple Choice

Suppose that you are trying to decide whether to take a course from Professor Jones or Professor Smith. Your friends have made many positive comments about both professors. You decide to take a course with Professor Jones, because today you heard more praise about Professor Jones. You are using

• A) the availability heuristic.
• B) the anchoring and adjustment heuristic.
• C) the representativeness heuristic.
• D) the recognition heuristic.

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Definitions:

Relationship Marketing

A strategy focused on building long-term relationships with customers, prioritizing customer satisfaction, engagement, and loyalty over individual transactions.

Internal Customer Audit

An evaluation process that focuses on examining and improving the services provided within an organization to its employees or departments treated as customers.

Customer Relationship Era

A business approach focusing on building long-term relationships with customers, emphasizing customer loyalty and retention over one-time sales.

High Expectations

The belief or anticipation that something will happen or be the case at a level above the norm or beyond the usual.