Steve Is a College Sophomore Who Is Fascinated by Politics

question 10

Multiple Choice

Steve is a college sophomore who is fascinated by politics, even though he isn't currently enrolled in any related courses. He spends several hours each day reading a variety of political columns, visiting his favorite news websites, and talking about political issues. Researchers would say that Steve is high in

• A) intrinsic motivation.
• B) extrinsic motivation.
• C) divergent production.
• D) convergent production.

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Definitions:

Enhancing Product

Activities or modifications aimed at improving a product’s appeal, functionality, or market competitiveness.

Form Utility

Form utility refers to the value added to goods through the manufacturing process, transforming raw materials into finished products that are more desirable to consumers.

Appealing To Buyers

Strategies used by companies to attract and persuade potential customers to purchase their products or services.

Direct Channel

A distribution method where a company sells its products or services directly to its customers without the use of intermediaries or third parties.