Chapter 5 Discussed a Study on the Own-Ethnicity Bias

question 62

Multiple Choice

Chapter 5 discussed a study on the own-ethnicity bias. The study was conducted in Great Britain, where many residents are South Asian. According to this study,

• A) British White residents were more accurate in distinguishing British White faces than South Asian faces.
• B) British White residents were equally accurate in distinguishing British White faces and South Asian faces.
• C) South Asian residents were more accurate in distinguishing South Asian faces than British White faces.
• D) British White residents and South Asian residents are equally accurate in distinguishing both kinds of faces, probably because there are currently many films and advertisements that feature South Asian residents.

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Definitions:

Marketing Mix

A combination of factors that can be controlled by a company to influence consumers to purchase its products, typically categorized as product, price, place, and promotion.

Not-Invented-Here Problem

A tendency within organizations to reject or not use products, research, or knowledge because they originate from outside the organization, often leading to a reinvention of the wheel or missed opportunities.

Product Quality

The degree to which a product meets or exceeds customer expectations in terms of durability, reliability, and performance.

Incomplete Market

A situation where not all futures, options, or risk categories can be completely covered or hedged due to missing financial instruments.