If a Study Has High Ecological Validity, Then the Most

question 30

Multiple Choice

If a study has high ecological validity, then the most likely conclusion is that

• A) it had a large number of participants.
• B) it was conducted with animals, taking proper cautions about their safety.
• C) the results could be applied in real-world situations.
• D) the study was conducted by researchers with a behaviorist approach.

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Definitions:

Product Positioning

The place a product occupies in consumers’ minds based on important attributes relative to competitive products.

Competitive Products

Goods or services that are in direct competition with each other, vying for the same customer base within a market.

Marketing Synergies

The increased effectiveness resulting from the combined operation or cooperation of diverse marketing strategies or activities.

Product Synergies

Refers to the combined effect that is greater than the sum of individual effects, achieved when multiple products are integrated or marketed together.