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The Information-Processing Approach

question 79

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The information-processing approach


Definitions:

Dehumanization

The act of perceiving or treating people as if they lack human qualities or dignity.

Media Advertisements

Marketing communications employed to inform or persuade target audiences regarding products, services, or ideas.

Terror Management Theory

A psychological perspective positing that fear of mortality drives humans to develop cultural worldviews for meaning, stability, and self-esteem.

Mortality

The state of being subject to death; the death rate within a population.

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