Examlex
Choose the one that is NOT true. Dispositions
Market Segment
A subgroup of people or organizations sharing one or more characteristics that cause them to have similar product needs.
Strategic Group
A cluster of firms within an industry that follow a similar strategy or business model, competing on similar bases.
Cash Cow
A business unit, product line, or investment that generates consistently high profit margins and requires little investment to maintain.
Strategic Marketing Planning Process
A systematic approach to developing marketing strategies and plans that support the overall business goals and objectives.
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