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Developing your capacity to think in new ways will:
Brand Personality
A set of human characteristics associated with a brand name.
Human Characteristics
Traits or features that define humans, including biological, psychological, social, and cultural attributes.
Brand Equity
The added value a brand name gives to a product beyond the functional benefits provided.
Consumer-Brand Connection
The emotional and psychological relationship between a consumer and a brand, often influencing loyalty and purchase decisions.
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Q48: It is important to establish the validity