Content Analysis Has Application in Both Quantitative Data Analysis and Qualitative

question 49

True/False

Content analysis has application in both quantitative data analysis and qualitative data analysis. Content analysis means, simply, analysing the content of some phenomenon, a photograph, a cartoon, a drawing, a newspaper, a magazine, a film, or an interview or focus group transcript.

---

Definitions:

Cartoons

Visual art forms, often humorous or satirical in nature, that typically consist of animated or static drawings used in print or digital media.

Frowning Expressions

Facial gestures characterized by furrowing the brow, typically indicating disapproval, worry, or concentration.

Two-factor Theory

A psychological theory suggesting that emotions are based on physiological arousal and the cognitive labeling of that arousal.

Physiological Arousal

The body's response to external stimuli, resulting in physical changes like increased heart rate, blood pressure, and adrenaline.