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The third stage is the conclusions stage. In this stage the researcher draws minor conclusions from the data, as the process of data analysis unfolds. The question the researcher asks themselves in this stage is this - 'if this is what the data says, and these are the possible meanings of that, what are the implications of that?' The researcher tries to tease out the implications of the data. The data may have different implications for different parties to the research,
e.g. the participants in the research, the broader population of the study, the discipline, if there is a discipline, the area of business, if the research is situated within a particular area of business, and so on. The researcher tries to tease out the implications of the data for all of those parties.
Contribution Margin
The difference between sales revenue and variable costs, used to cover fixed costs and to generate profit.
Target Costing
A method of price setting that combines market-based pricing with a cost-reduction emphasis; the target cost is the expected selling price less the desired profit.
Marketplace
A platform or environment where buyers and sellers engage in exchange of goods and services. It can be physical or digital.
Target Cost
A pricing strategy in which a company sets a cost for a product and works backwards to achieve that cost through design and manufacturing improvements.
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