Qualitative Research Is Situated Within A

question 31

Multiple Choice

Qualitative research is situated within a:

• A) Constructivist or interpretivist paradigm.
• B) Positivist paradigm.
• C) Feminist paradigm.
• D) Grounded theory paradigm.

---

Definitions:

Problem Recognition

The initial step in the consumer decision-making process where the consumer identifies a need or problem requiring a solution.

Alternative Evaluation

The process consumers go through to assess the benefits and drawbacks of different options before making a purchase decision.

Information Search

The process consumers engage in by looking for data about products or services to make an informed purchasing decision.

Government Agencies

Entities established by a government to implement legislation, administer regulations, and provide services in a specific area.