Examlex
Atlas ti and NVivo are both:
Merchandise
Goods that are bought and sold in business; the commodities or products available in the market.
Atmospherics
The use of space, color, lighting, scents, and sounds within a retailer's environment to influence the perception and behavior of customers.
Unique Image
A distinctive visual or brand identity that sets a product, person, or company apart from its competitors.
Shopping
The act of browsing, selecting, and purchasing goods or services from retailers, either in-store or online.
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