A Semantic Differential Scale Uses Opposite Adjectives and Asks Respondents

question 17

Multiple Choice

A semantic differential scale uses opposite adjectives and asks respondents:

• A)To rate the phenomenon under investigation.
• B)To describe the phenomenon under investigation.
• C)To indicate which of the adjectives best describes the phenomenon under investigation.
• D)Critique the phenomenon under investigation.

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Definitions:

Willingness to Pay

The highest price a person is willing to pay for a product or service, indicating how much they value it.

Consumer Surplus

The deviation between the cumulative amount consumers are inclined to spend on a good or service and the amount they really spend.

Demand Curve

A graph showing the relationship between the price of a good or service and the quantity of that good or service consumers are willing and able to purchase, typically downward sloping.

Price

The financial sum necessary for acquiring a good or service.