Examlex
Shaping
Vehicle
In marketing, a vehicle refers to the medium or channel used to transmit an advertising message to its intended audience, such as television, radio, or online platforms.
Single-Zone Pricing
A pricing strategy where a seller charges the same price for a product or service, regardless of where the buyer is located.
FOB Origin Pricing
A term used in shipping indicating that the buyer takes responsibility for shipping costs and risk of loss from the seller’s location.
Freight-Absorption Pricing
A pricing strategy where the seller absorbs all or part of the freight charges to encourage business in competitive markets or remote locations.
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