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The "Tools of the Mind" Project Tries to Teach

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The "Tools of the Mind" project tries to teach

Recognize the importance of financial measures and their indications as lag indicators of past performance.
Understand the core principles and phases of Business Process Improvement (BPI).
Recognize the impact of globalization and technological pressures on businesses.
Identify various approaches businesses take to respond to external pressures.

Definitions:

Customized Workout

A fitness regime specifically designed to meet the individual goals, needs, and preferences of a person.

Cognitive Dissonance

The psychological discomfort experienced by an individual who holds two or more contradictory beliefs, ideas, or values at the same time.

Market Concentration

The extent to which a small number of firms dominate a particular market, often measured by the concentration ratio or Herfindahl-Hirschman Index.

Homogenous Marketing

A marketing strategy where a company treats the market as a uniform entity by offering the same marketing mix to all consumers.

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