Examlex
A list of all purchases might exist only in a _______ file rather than a _______.
Value Proposition
The unique value that a product or service provides to its customers and how it is better than and different from those of competitors.
Product
Anything that is of value to a consumer and can be offered through a voluntary marketing exchange.
Price
The overall sacrifice a consumer is willing to make—money, time, energy—to acquire a specific product or service.
Geodemographic Segmentation
The grouping of consumers on the basis of a combination of geographic, demographic, and lifestyle characteristics.
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