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An auditor noted that client sales had increased 10 percent for the year. At the same time, cost of goods sold as a percentage of sales had decreased from 45 percent to 40 percent and year-end accounts receivable had increased by 8 percent. The auditor is most likely concerned about:
Attentional Capture
A phenomenon where an individual’s attention is involuntarily drawn towards a particular stimulus, often due to its novelty or salience.
Involuntary Shift
An automatic redirection of attention that occurs without the individual's intentional control, often in response to a novel or significant event.
Viewer
An entity or person observing or consuming content, such as a video, an artwork, or an event.
ERP Results
Data obtained from Event-Related Potentials, which are brain responses measured using electroencephalography (EEG) to specific sensory, cognitive, or motor events.
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