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Graph 17-3 Lines in these figures reflect the potential effect of entry and exit in a monopolistically competitive market on the demand and/or marginal cost curves of incumbent firms.
-Refer to Graph 17-3.Panel c in the set of graphs shown depicts the effect on incumbent firms of:
Output
The total amount of goods or services produced by a business, industry, or economy.
Marginal Revenue
Additional earnings received from the sale of one more unit of a product or service.
Marginal Cost
The financial commitment for manufacturing an additional unit of a product or service.
Profits
The financial gain obtained when the revenues earned from business activities exceed the expenses, costs, and taxes needed to sustain those activities.
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