Graph 10-2 This Graph Reflects the Market for Kiwifruit, Where

question 28

Multiple Choice

Graph 10-2
This graph reflects the market for kiwifruit, where pesticide used by kiwifruit orchardists also unintentionally kills honey bees.
-Refer to Graph 10-2. Assume that the kiwifruit orchardists must purchase a pesticide application permit (the cost for the permit is included in private cost) before spraying their fruit. What criteria should the government use in determining whether or not to issue a permit?

• A) the majority vote of the affected beekeepers should determine whether a permit is issued
• B) as long as the value to consumers of kiwifruit exceeds the cost of kiwifruit (including the external costs), the permit should be issued
• C) as long as kiwifruit orchardists are willing to replace the dead honeybees, the permit should be issued
• D) the permit should not be issued as long as there are identifiable external costs imposed on local beekeepers.

Explain the importance of consumer consent in direct and digital marketing.

Understand brand positioning strategies and their impact on consumer perception.

Understand the concept and stages of the hierarchy of effects.

Identify the strengths and weaknesses of direct marketing and sales promotion in the promotional mix.

---

Definitions:

Stands Alone

An entity or object that operates independently or exists without the need for external support or group inclusion.

Walks

The act of moving at a regular pace by lifting and setting down each foot in turn, not having one foot leave the ground before another touches it.

Months Old

A measure of age, especially used for infants and young children, expressed in how many months they have lived since birth.

Schemas

Internalized representations of the world that allow individuals to understand and predict their environment.