An Ad for Bagels Inc

question 3

Multiple Choice

An ad for Bagels Inc. attracts buyers who would otherwise have made purchases from Croissant Company. To bring a successful claim against Bagels under the federal Lanham Act for false advertising, Croissant must establish that

• A)the ad was false or deceptive.
• B)the buyers were deceived by the ad.
• C)the ad directly caused Croissant to lose sales.
• D)all of the choices.

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Definitions:

Smiling Appropriately

The act of using a smile at the right moments to convey friendliness, confidence, or satisfaction in a socially acceptable manner.

Regulators

Nonverbal cues that are used to control, coordinate, or maintain the flow of communication in interactions, including head nods, eye contact, and hand gestures.

Expectancy Violations Theory

A theoretical framework suggesting that people's reactions to others' behavior are based on whether they exceed or fall short of expectations.

Illustrator

A professional or application that creates or uses images to accompany text or to convey ideas visually.