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The Food and Drug Administration (FDA) is investigating reports that Caplets Corporation is putting potentially harmful additives in Doze, a new pain-relief medication. The FDA's demands for particular documents from Caplets
Consumer Purchase Decision
The process that consumers go through in identifying and evaluating options before making a buying choice.
Information Search
The process by which individuals seek and gather information from various sources to make an informed decision.
Consumer Purchase Decision
The mental and emotional process leading up to a consumer's act of buying a product, encompassing need recognition, search for information, evaluation of alternatives, and the final acquisition.
Choices
Options available to individuals or organizations from which a decision can be made.
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