Espresso Brew Inc

question 20

Multiple Choice

Espresso Brew Inc. uses a Web site to provide downloadable information to prospective franchisees. This electronic information is the equivalent of an offer that must comply with

• A)no law.
• B)federal antitrust laws.
• C)the Federal Trade Commission's Franchise Rule.
• D)the Dealers Day in Court Act.

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Definitions:

Brand-Name Recognition

The extent to which consumers are familiar with the distinctive qualities or image of a particular brand, influencing their purchasing decisions.

First Develop

The initial phase of creating or establishing something, typically referring to the early stages of economic, industrial, or technological development.

Fast-Second Strategy

A business strategy where a company quickly follows pioneers into a new market or technology with the aim to surpass them.

Average Total Cost

The total cost of production (fixed plus variable costs) divided by the total quantity produced.