If McDonald's Were to Map the Profit Pool in the Quick-Service

question 62

Multiple Choice

If McDonald's were to map the profit pool in the quick-service restaurant industry,it would do all of the following
EXCEPT

• A)define the industry's boundaries and size.
• B)estimate the profit potential in each part of the value chain.
• C)focus on unattractive industries ignored by competitors.
• D)select the strategy to use where the largest profit pools are located.

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Definitions:

Labor Force

The total number of people who are actively employed or seeking employment within an economy.

Sweden

A Scandinavian country in Northern Europe, known for its rich history, advanced social welfare system, and natural beauty.

Money Management

The practice of budgeting, saving, investing, spending, or otherwise overseeing the capital usage of an individual or group.

Dual-income Families

Households in which both partners earn an income, typically through employment outside the home.