If McDonald's Were to Map the Profit Pool in the Quick-Service

question 62

Multiple Choice

If McDonald's were to map the profit pool in the quick-service restaurant industry,it would do all of the following
EXCEPT

• A)define the industry's boundaries and size.
• B)estimate the profit potential in each part of the value chain.
• C)focus on unattractive industries ignored by competitors.
• D)select the strategy to use where the largest profit pools are located.

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Definitions:

Recall

The act of retrieving information or memories from one's past experiences.

Recognition

The cognitive process of identifying previously encountered objects, ideas, or situations, indicating a form of memory retrieval.

Reaction Range

The concept that genetic factors set certain limits on cognitive, emotional, and personality development, but environmental factors determine where within these limits individuals will fall.

Achievement

The accomplishment of a task or goal through effort, skill, or courage, often recognized and valued by society or the individual's personal standards.