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Opal is working on a construction site when she is injured on the job in the collapse of a Plank Company-made ceiling beam. At the time, Opal is not wearing any safety gear. In Opal's product liability suit against Plank, the company can most successfully raise the defense of
Total Utility
The total satisfaction or benefit received by consuming a certain quantity of goods or services.
Utils
A hypothetical unit of measure used to quantify the satisfaction or utility that a consumer derives from consuming a good or service.
Marginal Utility per Dollar
The additional satisfaction or utility gained from consuming an additional unit of a good or service per unit of currency spent.
Utility-maximizing Consumer
A consumer who aims to get the highest level of satisfaction possible from their purchases, given their budget constraints.
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