Making a Business Decision Based on Its Projected Financial Outcome

question 59

Multiple Choice

Making a business decision based on its projected financial outcome and then arguing that the decision is ethical is

• A)rationalizing the decision.
• B)questioning the decision.
• C)using the utilitarian approach.
• D)using the stakeholder approach.

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Definitions:

Pull Strategy

A marketing technique aimed at creating demand for a product, prompting consumers to actively seek out the product, thereby "pulling" it through the distribution channels.

Manufacturer

An entity or individual that makes goods for sale through the use of labor, machinery, tools, and raw materials.

Neulasta

A prescription medication used to prevent infections by increasing white blood cells, commonly used in patients undergoing chemotherapy.

Promotion Decision Process

The series of strategic choices made by a business regarding how best to communicate its products or services to target audiences.