Which of the Following Represents a Competitive Intelligence Practice That

question 80

Multiple Choice

Which of the following represents a competitive intelligence practice that is both legal and ethical?

• A)A firm hires a competitor's employees and asks them to share the names and addresses of business contacts from their previous company.
• B)An executive attends a trade show solely to obtain a competitor's brochures, listen to sales pitches, and ask questions about the competitor's products.
• C)A city council member shares information about the decision process for selecting a contractor to build a new library wing with his wife, an executive with a construction firm bidding on the contract.
• D)A marketing manager at Smith-Phillips, Inc., sells confidential plans for the company's expansion into the Far East to a firm that is not a direct competitor.

Grasp the use of surveys in hypothesis testing and data collection.

Understand how social desirability bias affects survey responses and methods to reduce it.

Comprehend the distinctions between attitudes and behavior questions in surveys.

Learn about the different types of survey scales (e.g., semantic differential, graphic rating).

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Definitions:

Guo And Saxton

References a study or framework by researchers Guo and Saxton focusing on social media strategies, online engagement, or philanthropy in the context of nonprofit organizations.

Community

A group of people living in the same place or having a particular characteristic in common, often with a sense of fellowship.

Program Advocacy

The act of actively supporting or promoting a particular program, policy, or initiative, often within the context of non-profit organizations or government agencies.

Board Of Directors

A group of individuals elected to represent shareholders and oversee the activities and strategic direction of an organization.