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Southwest Airlines has a complex interrelationship between its culture and staff that adds value in ways that other airlines cannot,such as jokes on flights or the cooperation between gate personnel and pilots. These examples illustrate which of the following criteria for sustainable competitive advantage?
Cost of Capital
The rate of return that a company must earn on its project investments to maintain its market value and attract funds.
Cutoff Rate
A specific point or standard used for decision-making, often concerning the minimum accepted return on investment.
Cost of Capital
The rate of return that a company must earn on its investment projects to maintain its market value and attract funds.
Rate of Return
The gain or loss on an investment over a specified period, expressed as a percentage of the investment's cost.
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