Innovation, Consumer Understanding, Brand-Building, Go-To-Market, and Scale Are Activities That

question 47

Multiple Choice

Innovation, consumer understanding, brand-building, go-to-market, and scale are activities that P&G performs well and are examples of the company's:

• A) tangible resources.
• B) intangible resources.
• C) core competencies.
• D) capabilities.

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Definitions:

Profit Declines

A decrease in the difference between revenues earned and expenses incurred over a given period.

Analog TVs

Television systems that use analog signals to transmit video and audio as opposed to digital formats; now largely obsolete with the advent of digital broadcasting.

Product Life Cycle

The progression of a product through stages from introduction to growth, maturity, and decline.

Maturity Stage

This term refers to a phase in the product lifecycle where sales growth slows down, and the product has been accepted in the market, typically leading to increased competition.