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Although it is a cost leader,IKEA also offers differentiated features that appeal to its target customers,including its unique furniture designs,in-store playrooms for children,wheelchairs for customer use,and extended hours.
Social Exchange Theory
A sociological and psychological theory that suggests human interactions and relationships are formed based on a cost-benefit analysis by the involved parties.
Network Analysis
A research method in sociology and other disciplines that studies the patterns of relationships among entities or nodes in a network.
Project Costs
The total expenditures incurred in the planning, execution, and completion of a project, including materials, labor, and overhead expenses.
Dependents
Individuals who rely on others for financial support or care, typically within the context of a family or a close relationship.
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