Which of the Following Is TRUE

question 1

Multiple Choice

Which of the following is TRUE?

• A) As customer loyalty increases, customers are more sensitive to price increases.
• B) Customer loyalty has a positive relationship with firm profitability.
• C) Customer loyalty is fragile and cannot reliably be considered a factor in firm success.
• D) Customer loyalty is of importance only to firms using the differentiation strategy.

---

Definitions:

Social-cognitive Theorists

Scholars who focus on how people learn through observing others and the effects of cognitive processes on social behavior.

Maladaptive Explanations

Reasoning or explanations that are not beneficial and may hinder an individual's ability to adapt or cope with situations.

Self-defeating Beliefs

Negative beliefs about oneself that hinder personal development or success.

Unresolved Anger

Persistent feelings of anger or resentment that have not been addressed or expressed, potentially leading to negative emotional and physical outcomes.