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Mighty Mike's,a manufacturer of power tools for the home hobbyist,has seen its main competitor,MyTools,bring out a line of power tools that are smaller sized,lighter weight,and suitable for women and older hobbyists who have weaker hands than the typical male workshop hobbyist. Mighty Mike is waiting to see whether MyTool's new line
is a success. Mighty Mike could be classified as a second mover.
Social Class
A division of a society based on social and economic status, which influences individuals’ opportunities, lifestyles, attitudes, and behavior.
Paul Fussell
An American cultural and literary historian known for his writings on class, war, and social issues in America.
Cultural Capital
Non-financial social assets that promote social mobility beyond economic means, examples include education, intellect, style of speech, dress, or physical appearance.
Upper Class
refers to the highest socioeconomic group in a society, characterized by substantial wealth, influence, and privilege.
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