A Second Mover

question 7

Multiple Choice

A second mover:

• A) is typically ineffective in its response to the first mover.
• B) attempts to provide a product with greater customer value than the first mover's product.
• C) usually incurs higher expenses than the first mover since it must engage in reverse engineering.
• D) typically has a higher survival rate than first movers which typically take greater risks.

---

Definitions:

Stage

A specific phase or period in a process or lifetime during which distinct patterns of behavior or developmental milestones are observed.

Mobilize

To organize or prepare something (such as resources or people) for active service.

Adrenal Medulla

The inner part of the adrenal gland that produces adrenaline and noradrenaline, hormones involved in the body's fight-or-flight response.

Catecholamines

A class of neurotransmitters including dopamine, norepinephrine, and epinephrine, involved in the body's stress response.