GE (Discussed in the Chapter 6 Opening Case)is an Example

question 33

True/False

GE (discussed in the Chapter 6 Opening Case)is an example of a firm that has used internal capital market allocation as a means of creating value even though it competes using a related linked rather than an unrelated diversification strategy.

Recognize the significance of focusing on interests to resolve disputes.

Explain the consequences of misperceptions and cognitive biases arising from information processing.

Discuss the influences of mood and emotion on negotiation strategies.

Understand the dynamic effect of perceptual and cognitive biases and how they can be manipulated.

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Definitions:

Cyber Security

The practice of protecting computers, networks, programs, and data from digital attacks, unauthorized access, or damage.

Federal Trade Commission

A U.S. federal agency tasked with the enforcement of antitrust and consumer protection laws to ensure fair competition and prevent fraudulent business practices.

Lanham Act

The primary federal trademark statute of law in the United States, providing protection to owners of trademarks and service marks and combating deceptive practices and unfair competition.

Trademark

A recognizable sign, design, or expression which identifies products or services of a particular source from those of others, and is legally registered.