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The Publicis Groupe Has Three Major Groups of Business (Advertising

question 135

Multiple Choice

The Publicis Groupe has three major groups of business (advertising, media, and digital) that share resources and capabilities. Publicis Groupe is using a _____________ diversification strategy.


Definitions:

Common Cold

A viral respiratory infection causing symptoms like runny nose, sore throat, cough, and sneezing.

Influenza

A highly contagious viral infection of the respiratory passages causing fever, severe aching, and often occurring in epidemics.

Allergy

A hypersensitive immune response to a substance that is normally harmless, causing symptoms such as sneezing, itching, and swelling.

Connective Tissue

A type of biological tissue that supports, connects, or separates different types of tissues and organs in the body.

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