The Purchasing of Firms in the Same Industry Is Called

question 24

Multiple Choice

The purchasing of firms in the same industry is called:

• A) unrelated diversification.
• B) vertical integration.
• C) networking the organization.
• D) horizontal acquisition.

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Definitions:

Likert Scale

A psychometric scale commonly used in questionnaires to collect responses on how much individuals agree or disagree with a particular statement.

Dichotomous

Refers to something divided or dividing into two parts or classifications, often seen in data collection methods where responses are binary.

Household Demographic

Information about the characteristics of individuals living in a household, such as age, income, education level, and employment status.

Fast-Food Market

The sector of the food industry that specializes in providing quick service and convenient food options to consumers.